Video isn’t just for entertainment anymore. In fact, online video is increasing in importance and effectiveness when it comes to online purchase decisions.
Did you know that 73% of adult consumers are more likely to make a purchase after watching an online video that explains the product or service beforehand? Web users today are hungry for information but they don’t necessarily have the time to read through pages of text to find what they need. It is important to keep navigation easy and intuitive and your content engaging.
Lately, I have been loving videos that are able to tell a story. I love hearing the company founder, president or executive talk about the company’s history, vision and mission. For me, understanding their story makes their business or what they do just that much more compelling. It reminds me of Simon Sinek’s TED Talk ‘Start with the Why’ that I wrote about last year.
Here are a few more creative ideas for your next video:
Instructional or How To Videos
67% of consumers watch instructional videos. The best instructional videos are the one where the message is clear and delivered in a creative, engaging or humorous way. Instructional videos allow you to showcase your product or service and appeal to DIYers who can’t wait to try it themselves.
Keep track of the questions that your customers ask frequently and create a video that answers each question on video – a great way to add value for your customers!
If your customers are willing, create a video of your customers talking about their experience with your company. Let your customers do all the talking!
Keep your budgets low but don’t sacrifice on quality. But most important of all, don’t aim to go ‘viral’. Think about your target audience and how you can reach them and help them. You are not aiming for worldwide domination (unless that is your goal, of course…)