A Marketer’s Occupational Hazard

It must be an occupational hazard of being in marketing because every time I visit a new website, I have a need to dissect and analyze all the different elements of the site.  Here are just some of the things I do when I find myself on a new site:

  1. Restore down the browser window and check to see if the site is responsive
  2. Identify all the CTA (call-to-actions) and note their location on the page and their use of colours
  3. Scan the copy for catchy taglines and headings
  4. Analyze what’s above the fold… and what’s under
  5. Try to identify their SEO strategy – I look for any bolded text, links, or headings
  6. View page source
  7. See which social media platforms they are on
  8. Look for a blog
  9. Study the design elements like colour palette, the use of column layout vs. block layout
  10. annd look for mistakes like spelling errors, broken links and hidden gems :)
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