I saw a great commercial from Coca Cola a few days ago, and it reminded me of all the brilliant advertising I’ve seen from them this year. Despite the sometimes bad reputation Coca Cola has (especially in the eyes of nutritionists), I really do admire them for their advertising. Coca Cola first launched their “Open Happiness” campaign back in 2009. Since then, everything they’ve done has stayed true to that marketing message. Their videos, commercials, guerrilla marketing tactics and even their packaging emulate a sense of happiness that makes you feel good from the inside out. Their recent pledge to not target children under 12 is part of their effort to fight obesity in the US and around the world. With their “Coming Together” campaign targeting obesity, Coca Cola is taking part in bringing about greater change in their consumer’s daily lives while still staying relevant.
Here are a few of the Coca Cola commercials that I love. They’ve been so memorable and so moving, I can’t help but watch and re-watch, and then share. What are your favourite Coca Cola commercials and campaigns?
Coca Cola Security Cameras – reminding us to look at life…a little differently
Coca Cola Small Word Machines: Bringing India & Pakistan Together – reminding us that what brings us together is stronger than what divides us
Coca Cola’s Sharing Can – because sharing is happiness
Coca Cola “Falling” – because happiness is falling in love! Sweet :)