This past weekend, I took a quick trip down to Minneapolis for a little shopping and R&R. The drive down from Winnipeg took just under 8 hours. We left after I got off work, drove through a thunderstorm and by the time we reached our hotel, it was midnight – only to find out our hotel had no power! So a little less R&R than I had hoped but it was still a fun trip!
Being a marketing nerd, I came away quite inspired by the advertising I saw along the way on the highway, in the city and at Mall of America! At the MOA, I was quite amused when I saw that the Windows store was conveniently located across from the Apple store. I have seen and experienced the Apple store before (actually, the stores I’ve been to were way nicer spaces than the one at MOA). It was my first time, however, visiting a Windows store.
I was quite impressed! The entire outer wall was a huge multi-screen display. The colours were clean, their grid style marketing and flat designs were evident in all their advertising around the store and in the window displays.
Still, I couldn’t help but think how similar the set-up was to another brand we all know… tables and stations were set up in a boardroom-like set up. Devices were available for you to play around with. The staff wore bright coloured t-shirts to stand out from the crowd. Sounding familiar?
While I appreciate how far Microsoft has come, how hard it has worked to reclaim users, and the different approach they are taking with UX – from strictly a marketing standpoint, I wish they had come up with something different for their stores! I’ve tested Windows smartphone before and the experience is completely different than the Android (so much more clever if I may say so, even though I am an Android fan). Would’ve liked to see more of that Windows innovation at their store locations…