Month: September 2013

#TBT and Other Instagram Hashtags

Using Hashtags

Beyond pretty pictures of food and sunsets, Instagram is actually a really good marketing platform for brands!  Whereas in the beginning, I was just following and sharing photos with friends – today, I would say that up to 30% of accounts that I follow (and love) are brands!  Which got me thinking… how can I use Instagram for marketing?

Without a doubt, pictures are worth gold in today’s marketing landscape. People love to be inspired by pictures – almost as much as they want to “inspire” others with pictures of their life.  For B2C businesses (especially those that sell pretty products!), Instagram is a great medium for communication, and outreach.  Pictures show personality and companies can showcase the human side of their brands.  If done right, I think Instagram can help companies generate interest, gain followers and build a brand.

Maintaining an Instagram account requires an understanding of “Instagram Language” – that is, the hashtags and how or when they can be used. (And when you’re over the top :D ) #TBT or #ThrowbackThursday is a popular one, but did you know there are ones for each day of the week?


#MondayBlues, #MusicMonday, #ManicMonday


#TransformationTuesday, #TakeMeBackTuesday


#WednesdayHumpDay, #HumpDay, #WednesdayWisdom, #WayBackWednesday




#FlashbackFriday, #FridayFunDay, #FeelGoodFriday

You can also look for hashtags that are popular with your target audience although I think the funnest part is creating the hashtags that people can relate to that are also relevant to your business.  Keep it fun and be inspired!

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Justin, Jimmy and A Lot of Hashtags

When a friend of mine got a job in marketing a few months back, she asked me to explain Twitter to her. She asked me what hashtags were and wanted to know which hashtags to use and when.  Even though I used hashtags regularly, explaining the concept was a different story.  What I told her was this – hashtags are used to emphasize an important keyword or phrase that is relevant to the post that you’re posting.  You use hashtags so that your post can be tagged for that topic which increases its chances of being found. Hashtags can be a place, a name; they can be one word or a phrase (although not too long); or they can be funny or factual. Basically, anything you you want.

While hashtags are helpful – both for search or to summarize a point, one thing is for sure. Don’t #spam your #posts with #hashtags. Here’s why (and enjoy :D):

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Follow Up: #MilkEveryMoment

I was driving home from work yesterday when I drove by a new billboard – except it was a layout that I’ve seen before!

Velcro Doesn't Go This Well Together

I love this campaign (see my previous post on the #MilkEveryMoment campaign here) and it actually made my day to see it continue on even though the contest is over.  What a coincidence too, because just a few days ago, as I was flipping through one of the summer issues of the Canadian Living magazine, I saw this:

I love seeing a campaign play out across different mediums like this.  I’ve now seen outdoor advertising, print, social media, web, POS, video and TV components of this campaign.

How awesome would it be to work on a campaign as fun as this one!  The different mediums work seamlessly together, supporting and reinforcing the concept and messaging.  I hope one day I’ll have the opportunity to work on integrated campaigns such as this one!

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Do Great Work

I had a great Monday today – let me just say, what a great start to the week! I am so lucky to be doing something that I absolutely love. What a difference it makes! I love that marketing is always changing and evolving and that it’s a constant challenge to keep things working and fresh.  Right now, right here – I can’t imagine doing anything else.

I love this quote from Steve Jobs which sums up well what I am feeling today – “The only way to do great work is to love what you do.  If you haven’t found it yet, keep looking.  Don’t settle. As with all matters of the heart, you’ll know when you find it.”  #FeelingGrateful #StayingHungryAndFoolish  :)

Steve Jobs Do Great Work


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BBM’s Comeback

BBM for Android & iOS - Download BlackBerry Messenger with BBM Video & Screen Share - Canada

So apparently BlackBerry is making BBM available to both Android and iOS users!   The app will be available for download from Google Play for Androids on Sept 21.  iOS users will have to wait one more day to download it from the App Store on Sept 22nd.  See the official Press Release here. Are you excited for it?

Personally, the excitement around BBM has long ended for me.  By the time I got rid of my BlackBerry (it was Curve by the way…), most of my friends had already left the BBM world for other messaging platforms.  I loved the instant send and read notifications, I’m not sure it will be enough to draw me back.  I’m an avid Whatsapp user now – I communicate with most of my out of town friends this way!  I love the fact that it can automatically add contacts for me once I have their phone numbers.  I’m not sure I require the separation of phone and pin number!

I think had this happened even 3 years ago, it would’ve generated a lot more interest.  BBM – I’m curious to see how you’re received!

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TV Spot: Giving

These Thai commercials always get me!

This one is the latest from True Corporation, a telecommunications conglomerate from Thailand.  The spot is titled “Giving” and tells the story of a man being rewarded for a lifetime of good deeds and generosity.  The video is three minutes long, but the story is so moving and captivating that you can’t help but watch till the very end.  I can’t help but remember another Thai commercial that had a similar effect on me a few years back.  That one was from Thai Life Insurance and told the story of the hardship and bond between a father and daughter.  After 2 years, I still remember that story and the impact it had on me.

I have no doubt this video will leave a similar (and lasting) impression on me.  This one will find its way to the Cannes Lions list of best commercials for sure!

Campaign: Giving
Agency: N/A
Client: True Corporation
Industry: Telecommunications

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Remembering 9/11

Today is 9/11.  This year, the significance of this day means even more to me.  I talked about visiting New York in my blog post from a few days ago.  New York not only inspired me but it also filled me with great energy and excitement. What a special city!  While I was there, I had the opportunity to walk around the financial district and walk by Ground Zero.  I didn’t get to go inside to see the memorial.  On my next visit, when the memorial has been completed, I will visit for sure.

It was so surreal to be so close to where the towers were.  We were fortunate to have had such nice weather when we visited – on the day we were there, it was clear skies and sunny.  Seeing the Freedom Tower there, against the bright blue sky only made me think more of how chaotic it must have been there 12 years ago and what a stark contrast I was experiencing.

2013-08 New York(NY Skyline, Freedom Tower and Tribute to the Firefighters in New York)

This is a very sad day – and one that should not be exploited for whatever reason!  Being a marketer, it makes me cringe to see some of the tweets from companies on this day.  By now, you’ve probably heard of the tweet from AT&T (which has since been removed).  Here are some other examples (some, very cringe worthy).  Esquire Magazine had the worst tweet (WORST) by far.  I think a simple message of reflection, in support of those still suffering would suffice – no self promotion, no selling. Period.