These Thai commercials always get me!
This one is the latest from True Corporation, a telecommunications conglomerate from Thailand. The spot is titled “Giving” and tells the story of a man being rewarded for a lifetime of good deeds and generosity. The video is three minutes long, but the story is so moving and captivating that you can’t help but watch till the very end. I can’t help but remember another Thai commercial that had a similar effect on me a few years back. That one was from Thai Life Insurance and told the story of the hardship and bond between a father and daughter. After 2 years, I still remember that story and the impact it had on me.
I have no doubt this video will leave a similar (and lasting) impression on me. This one will find its way to the Cannes Lions list of best commercials for sure!
Client: True Corporation