I was driving home from work yesterday when I drove by a new billboard – except it was a layout that I’ve seen before!
I love this campaign (see my previous post on the #MilkEveryMoment campaign here) and it actually made my day to see it continue on even though the contest is over. What a coincidence too, because just a few days ago, as I was flipping through one of the summer issues of the Canadian Living magazine, I saw this:
How awesome would it be to work on a campaign as fun as this one! The different mediums work seamlessly together, supporting and reinforcing the concept and messaging. I hope one day I’ll have the opportunity to work on integrated campaigns such as this one!