#TBT and Other Instagram Hashtags

Using Hashtags

Beyond pretty pictures of food and sunsets, Instagram is actually a really good marketing platform for brands!  Whereas in the beginning, I was just following and sharing photos with friends – today, I would say that up to 30% of accounts that I follow (and love) are brands!  Which got me thinking… how can I use Instagram for marketing?

Without a doubt, pictures are worth gold in today’s marketing landscape. People love to be inspired by pictures – almost as much as they want to “inspire” others with pictures of their life.  For B2C businesses (especially those that sell pretty products!), Instagram is a great medium for communication, and outreach.  Pictures show personality and companies can showcase the human side of their brands.  If done right, I think Instagram can help companies generate interest, gain followers and build a brand.

Maintaining an Instagram account requires an understanding of “Instagram Language” – that is, the hashtags and how or when they can be used. (And when you’re over the top :D ) #TBT or #ThrowbackThursday is a popular one, but did you know there are ones for each day of the week?


#MondayBlues, #MusicMonday, #ManicMonday


#TransformationTuesday, #TakeMeBackTuesday


#WednesdayHumpDay, #HumpDay, #WednesdayWisdom, #WayBackWednesday




#FlashbackFriday, #FridayFunDay, #FeelGoodFriday

You can also look for hashtags that are popular with your target audience although I think the funnest part is creating the hashtags that people can relate to that are also relevant to your business.  Keep it fun and be inspired!

Follow me on Twitter and Google+


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s