#TBT and Other Instagram Hashtags

Using Hashtags

Beyond pretty pictures of food and sunsets, Instagram is actually a really good marketing platform for brands!  Whereas in the beginning, I was just following and sharing photos with friends – today, I would say that up to 30% of accounts that I follow (and love) are brands!  Which got me thinking… how can I use Instagram for marketing?

Without a doubt, pictures are worth gold in today’s marketing landscape. People love to be inspired by pictures – almost as much as they want to “inspire” others with pictures of their life.  For B2C businesses (especially those that sell pretty products!), Instagram is a great medium for communication, and outreach.  Pictures show personality and companies can showcase the human side of their brands.  If done right, I think Instagram can help companies generate interest, gain followers and build a brand.

Maintaining an Instagram account requires an understanding of “Instagram Language” – that is, the hashtags and how or when they can be used. (And when you’re over the top :D ) #TBT or #ThrowbackThursday is a popular one, but did you know there are ones for each day of the week?

Monday

#MondayBlues, #MusicMonday, #ManicMonday

Tuesday

#TransformationTuesday, #TakeMeBackTuesday

Wednesday

#WednesdayHumpDay, #HumpDay, #WednesdayWisdom, #WayBackWednesday

Thursday

#ThursdayFunDay

Friday

#FlashbackFriday, #FridayFunDay, #FeelGoodFriday

You can also look for hashtags that are popular with your target audience although I think the funnest part is creating the hashtags that people can relate to that are also relevant to your business.  Keep it fun and be inspired!

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