Beyond pretty pictures of food and sunsets, Instagram is actually a really good marketing platform for brands! Whereas in the beginning, I was just following and sharing photos with friends – today, I would say that up to 30% of accounts that I follow (and love) are brands! Which got me thinking… how can I use Instagram for marketing?
Without a doubt, pictures are worth gold in today’s marketing landscape. People love to be inspired by pictures – almost as much as they want to “inspire” others with pictures of their life. For B2C businesses (especially those that sell pretty products!), Instagram is a great medium for communication, and outreach. Pictures show personality and companies can showcase the human side of their brands. If done right, I think Instagram can help companies generate interest, gain followers and build a brand.
Maintaining an Instagram account requires an understanding of “Instagram Language” – that is, the hashtags and how or when they can be used. (And when you’re over the top :D ) #TBT or #ThrowbackThursday is a popular one, but did you know there are ones for each day of the week?
#MondayBlues, #MusicMonday, #ManicMonday
#WednesdayHumpDay, #HumpDay, #WednesdayWisdom, #WayBackWednesday
#FlashbackFriday, #FridayFunDay, #FeelGoodFriday
You can also look for hashtags that are popular with your target audience although I think the funnest part is creating the hashtags that people can relate to that are also relevant to your business. Keep it fun and be inspired!