I had previously talked about my trip to London, a city I’m absolutely in love with! From the minute the trained pulled into St Pancras, I knew it was a city that I could relate to and find inspiration from. As a marketer, I was amazed by all the cheeky marketing messages I saw everywhere. For example, this was a drink I had from Pret a Manger:
First of all – who wouldn’t want to try Yoga Bunny Detox (sparkling too!). Second, it was something as simple as a “No Nasties” declaration on the back that caught my eye. Brilliant! Who wants to say “No preservatives” when you can say “No Nasties”!
Sometimes, marketing can be as simple as this – saying things differently, giving your brand personality and gaining your consumers’ trust as a result.
Ah, I love London.