We all know this reality – our consumers’ inboxes are bombarded daily with countless emails from brands, all with flashy content promoting the latest sales and promotions. As marketers, it is becoming increasingly difficult to create content that is unique and sticky. How can you ensure your content stands out from the rest?
Over the past few weeks, I’ve worked on quite a few email campaigns for my clients. Here are a few major email trends I’ve noticed while doing my research – and I believe these are the trends that will continue well into 2014.
The developer at my work has educated me on the history of Gifs – apparently, they have been around for a long long time. I started noticing them as funny memes but lately, they’ve been popping up in a lot of the retail emails that I subscribe to. Retailers like Anthropologie and Sephora (yes, for the girl in me) regularly uses animated gifs to add movement to their emails to draw attention. Other media such as links to videos are also a popular way for brands to deliver messages in different ways.