Christmas Giving: The WestJet Way

I love Christmas – in part because of all the wonderful advertising and initiatives that this special time of year inspires :)

The ad that won my heart (and the Internet) today is from Canadian airline, WestJet.  I’ve always had great experiences flying with them and today, they just became my airline of choice in Canada!  With the help of 175 WestJet volunteers, three airports across Canada, retail partners and even Santa himself – 250 lucky travellers on two Calgary-bound flights got to experience some modern day Christmas miracles.

WestJet Christmas Miracle: real-time giving
Created by: WestJet with studio M

The video is part of WestJet’s Christmas Miracle campaign – which is about having fun and helping spread the Christmas joy. Same as last year, WestJet pledge to donate free flights through their community investment program to a family in need if the video hits 200,000 views.  Happy to report that the current view count is close to 500,000!

How amazing that WestJet decided to do something so special this holiday season.  It’s so impressive to see a company as big as WestJet give back to the community, and in such a creative way too!  Whether this video brought a smile to your face (or tears to your eyes), it’s sure to have made an impact.  So, if you enjoyed watching – be sure to share!

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