I am in love with this quote from Seth Godin! Marketing is no longer about telling and selling, and is certainly not “make it and they will come”. Marketing today is about storytelling – either your brand’s story or your consumers’ stories. People can better relate when they can see themselves in the stories that you tell. That is how you can build strong emotional connections to your brand, and ultimately move your audience to action.
Ah, I can always count on Seth Godin for a few good ideas! Thanks for making me stop and think.