I’ve probably said this a few times already on this blog – but I absolutely loved New Orleans! It is such a vibrant city and a perfect juxtaposition of old and new, hip and traditional – classic but with a twist. There is so much personality everywhere you go – case in point here. We were taking a stroll around the Warehouse district when we spotted these street signs:
I loved these little street banners because they are a symbol (however small they may be) of the wit, humour and eccentricity that is New Orleans. To me, they were a sign of how the city differentiates and brands itself – which got me thinking about Travel and Tourism Advertising.
Travel and Tourism Advertising is an area that I am highly interested in as it combines two of my biggest passions. The concept of promoting a destination has stayed the same for years but the tactics have certainly changed dramatically! People are no longer relying on magazines and catalogues – I remember having to request ahead of time, travel catalogues from the places I wanted to visit and having to wait patiently for them to arrive by mail (snail mail, that is). Today’s travellers are on the web – from the research stage all the way to the booking stage. And when they are doing their research from the privacy of their own computers – how do you leave an impression and compel them to visit?
I can say that I was in love with New Orleans – even before I got there!
The official New Orleans Tourism website (while a bit dated in its design) is packed with useful information. From where to eat to what to do, the site is full of useful information for you regardless of what time of year you choose to visit. There were itineraries based on your interests, budgets and even your age. This of course, is very typical of tourism websites.
What impressed me more were their efforts offsite. They were very active on social media, using the hashtag #FollowYourNola to help visitors discover local favourites. During my research, I also discovered that New Orleans had commissioned several travel bloggers to visit the city and to share their experiences on their blogs with their readers. The quality of the bloggers was impressive. I read the blogs and didn’t even mind seeing the disclaimer at the end. The bloggers shared beautiful photos, off the beaten path activities and customized to-do lists and I genuinely appreciated their efforts in offering authentic recommendations.
For a city that has so much to offer, I think they are doing a pretty grand job getting the word out. I loved New Orleans – and can’t wait to go back again some day to visit.