My love for marketing began years ago when I first learned about the 4 P’s and the Marketing Mix. Over the years, I have had the opportunity to work as a Marketing Coordinator abroad while I was living in Malaysia, a Marketing Strategist with a marketing agency and most recently, entered into a new role as a Marketing Manager in Higher Education. Through it all, the one thing I’ve learned and have come to appreciate about marketing is that things never stay still. Everything that we do is for our audience and because their needs and expectations are always changing, the way we do things must also continuously evolve. It is as exciting a time as any now to be a marketer!
About Me: My name is Cecilia. By day, I am a Marketing Manager working in Higher Education. This is a new role for me so navigating through this new industry will be an exciting and rewarding experience. There really is no better product to market than education. I see that every day, especially in my interactions with students face to face or over social media.
About This Blog: I started this blog in May of 2013. (My very first post here) I read a lot about marketing on a daily basis, in my quest to stay up to date on the developments within my industry. Some tidbits I get to apply right away in my daily work but others, I like to take some time to think over and consider its application. Starting this blog gave me a space to call my own, where I got to organize my thoughts and keep track of useful information that I might need down the road. Writing about a topic requires research and processing and I am grateful to have my blog to help me make sense of all the information I take in.
It’s been such a great journey for me so far – far more rewarding than I had anticipated and I hope you find these blogs useful.